Financial Times acquires majority stake in Longitude

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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NYC office now open

NYC office now open

We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America

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Our latest awards

Our latest award

We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies

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Workday benefits from high-level media attention with their latest thought leadership campaign, Finance Redefined

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Our thinking

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Top thought leadership trends to watch in 2019

Posted by: Rob Mitchell

It’s that time of the year again when we dust off our crystal ball and gaze into the future to predict which developments in thought leadership will gain momentum…

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The Atlantic divide: Are the world's thought leaders coming together or drifting apart?

Posted by: James Watson

A content strategy often starts with a set of assumptions about culture, not least around which readers the campaign is targeting. European marketers planning a first foray into the US…

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Elevating your message to target the C-suite

Posted by: Rob Mitchell

It’s become almost a default reaction within the thought leadership sector, to target the C-suite. But, with so many companies trying to communicate their message to so few…

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Raising your voice: How to use podcasts as a platform for thought leadership

Posted by: Ben Harrison

Most marketers will have been keeping a watchful eye on podcasts’ rise in popularity, curious to see if they translate to B2B marketing. Yet podcasting is still rarely used in…

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Latest news: Longitude opens New York office as part of international expansion

Posted by: Emily Taylor Gregory

We are delighted to announce that Longitude officially opens its New York office today, enabling us to better serve our clients in North America.…

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Risky business: Can you mix politics and B2B marketing?

Posted by: Rob Mitchell

Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance in your marketing, you immediately alienate half your audience.…

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