Financial Times acquires majority stake in Longitude

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Find out how our thought leadership enhances reputation, relationships and revenue

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Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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Discover how our ranking tool helped Barclays to build its brand reputation

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Find out how Simmons & Simmons used our digital campaign to demonstrate its fintech expertise

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Learn how this industry outlook helped DNV GL become a trusted authority in oil and gas

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Longitude joins the FT Group

Longitude joins FT Group

The FT has acquired a majority stake in Longitude, making us part of one of the world’s most respected media brands

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Our latest research

Our latest research

Find out how Thought-Leading Brands are 4x as likely to achieve good commercial outcomes from their campaigns

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View the research

NYC office now open

NYC office now open

We are delighted to announce that our New York office is officially open, enabling us to better serve our clients in North America

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Our latest awards

Our latest award

We're incredibly proud to ranked in the Inc. 5000 list of Europe's fastest growing companies

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Insights from our event

Thought leadership reinvented

Watch the video insights from our latest thought leadership event discussing industry trends

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Thought-leading media coverage

Thought leadership in the news

Workday benefits from high-level media attention with their latest thought leadership campaign, Finance Redefined

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Our thinking

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Latest news: Longitude opens New York office as part of international expansion

Posted by: Emily Taylor Gregory

We are delighted to announce that Longitude officially opens its New York office today, enabling us to better serve our clients in North America.…

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Risky business: Can you mix politics and B2B marketing?

Posted by: Rob Mitchell

Marketing and politics have always been uneasy bedfellows. Received wisdom is that if you try to take a political stance in your marketing, you immediately alienate half your audience.…

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6 innovative ways to rethink your research

Posted by: Ben Harrison

Whether you’re an established Thought-Leading Brand or about to embark on a thought leadership campaign for the first time, it’s easy to default to commissioning a large-…

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Think on your feet: Get smart about mobile content

Posted by: Emily Taylor Gregory

Most of the content we produce might be digital-ready, but with 30% of business-oriented-content consumers now accessing that content on the go, is it optimised for mobile?…

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Q&A: Eddie Bowman of Simmons & Simmons discusses the use of thought leadership in SMEs

Posted by: Emily Taylor Gregory

Eddie Bowman discusses the challenges and opportunities in using thought leadership in a smaller company…

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Visual cues: Why your next thought leadership campaign needs a video edit

Posted by: Ben Harrison

If a picture is worth a thousand words, what value should we place on video?…

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