OUR THINKING/ARTICLE

The Financial Times acquires majority stake in Longitude

1 February 2018

We are delighted to announce that the Financial Times has acquired a majority stake in the business, making Longitude part of one of the world’s most respected media brands.

The acquisition represents the next phase of Longitude’s development, enabling us to accelerate our growth and deliver an enhanced set of products and capabilities to our combined multinational client base.

Longitude will continue to offer the high-quality thought leadership products and client service we always have, including all our client-branded research and content products. However, as part of the FT Group, we will also be able to offer our clients a powerful distribution network to support integrated campaigns across events, digital advertising, and the FT’s print and digital publications. We will also be working with the FT to develop a range of new, FT-branded thought leadership products.

As a global brand with an international footprint, the FT opens up opportunities for us to expand the business internationally, with growth in the US on the immediate horizon. This will help us to align the business more effectively with our US customers and we will be investing across our editorial, research and client servicing teams to support this. Longer term, we will also leverage the Financial Times’ global footprint to enable us to offer local support to clients in a range of other international markets.

We are delighted to share this news and believe that the FT and Longitude’s combined expertise and resources will enable us to deliver an unrivalled offering to our clients.

To read the press release, please visit: https://aboutus.ft.com/en-gb/announcements/financial-times-acquires-majority-stake-in-research-and-content-specialists-longitude/ 

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