Our thinking

Visual cues: Why your next thought leadership campaign needs a video edit

Posted by: Ben Harrison

If a picture is worth a thousand words, what value should we place on video?…

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Q&A: Eddie Bowman of Simmons & Simmons discusses the use of thought leadership in SMEs

Posted by: Emily Taylor Gregory

Eddie Bowman discusses the challenges and opportunities in using thought leadership in a smaller company…

Q&A: KPMG’s Global Head of Communications talks to us about using effective thought leadership to reach CEOs

Posted by: Ben Harrison

Following Longitude’s latest breakfast seminar, one of our panellists, Brian Bannister, shared his experiences of devising KPMG’s hugely…

Content hubs: just a fad or worth the hype?

Posted by: Ben Harrison

As the worlds of thought leadership and content marketing collide, the campaign content hub has emerged as the linchpin that…

Q&A: Harriett Hindmarsh, Corporate VP, Global Marketing & Communications at AECOM

Posted by: Emily Taylor Gregory

Following Longitude’s latest event, Harriett Hindmarsh, shared her experiences from AECOM’s first thought leadership initiative…

Thought leadership reinvented: trends in thought leadership for 2018

Posted by: Emily Taylor Gregory

The battle for attention in the C-suite is tough, so how do brands break through the noise in 2018?…

Beware the content shock

Posted by: Rob Mitchell

Schaefer’s content shock is particularly relevant to thought leadership, but how do you get around this phenomenon?…

The Financial Times acquires majority stake in Longitude

Posted by: Rob Mitchell

We are delighted to announce that the Financial Times has acquired a majority stake in the business…

Five ways to build your thought leadership dream team

Posted by: Rob Mitchell

Marketing leaders must become the coordinators of a broad set of capabilities and multiple specialist providers. How should they manage…

Are tech firms better at thought leadership?

Posted by: Ben Harrison

What is it that makes the tech industry so much more successful at maximising the return on its investment? Here…